Websites that work as hard as you do.

The challenge

Black Kangaroo offers one of the most comprehensive property services in the South West — holiday home management, Airbnb optimisation, end-to-end maintenance, emergency repairs, cleaning coordination, gardening, and 24/7 guest support. The problem was that a property owner landing on the site couldn't easily see all of that at once.

The Margaret River short-stay market is growing fast. Property owners have more choices than ever: large national OTA management platforms, local handymen, cleaning agencies operating independently. Black Kangaroo's genuine advantage — doing everything under one roof, with a local team who answers the phone — wasn't coming through clearly enough.

What we built

We built a Squarespace site structured around the two core audiences: property owners deciding whether to list with Black Kangaroo, and guests who need confidence in the management of the home they're booking. The copy was rewritten from scratch — no jargon, no vague promises.

The service pages clearly separate holiday home management from property maintenance, each covering what's included, who it's for, and what to expect. A streamlined "List with us" page removes every barrier between a property owner's first question and an actual conversation.

We set up their Google Business Profile correctly and structured the site for local SEO across all seven service areas — Margaret River, Hamelin Bay, Prevelly, Gnarabup, Cowaramup, Karridale, Augusta — so the right searches find them first.

The result

The site now clearly positions Black Kangaroo as a premium full-service alternative to managing a holiday property yourself or using a large, impersonal platform. Their 24/7 guest response capability — previously buried — is now a headline USP. Coverage across seven named South West suburbs is specific and visible, which builds exactly the local trust a property owner needs before picking up the phone.

The challenge

Pelican Aerial is a licensed drone operator working across South West WA — providing aerial photography, high-resolution mapping, construction site progress tracking, crop health monitoring, and damage assessment for emergency services and insurers. With 150+ completed projects and 25+ clients, the track record was there. The challenge: a construction project manager, a vineyard owner, and an insurance assessor all need to see completely different things when they land on the same homepage.

A generic drone services page can't do that. The site needed to be restructured around specific use cases — with real imagery from real projects, not stock photos of drones over anonymous landscapes.

What we built

We restructured the site into four service sections — Aerial Photography & Mapping, Construction Progress Tracking, Crop Monitoring & Agriculture, and Damage Assessment & Emergency Response — each written for its specific audience. A vineyard owner cares about irrigation and pest detection. A project manager cares about progress tracking and issue detection. An insurer cares about rapid turnaround and 3D model accuracy.

The gallery was built around actual Pelican Aerial project imagery — vineyard elevation maps, plant health overlays, construction aerials — instead of stock photography. That's the proof generic drone sites don't have. The enquiry flow was simplified to three steps: get in touch, discuss the project, receive a quote.

The result

The site now clearly communicates that Pelican Aerial operates across multiple industries simultaneously. Each section speaks directly to the decision-maker within that industry. The real project gallery builds the kind of credibility that stock photography never can, and their 25+ client / 150+ project credentials are surfaced upfront rather than buried in footnotes.

The challenge

Harry & Rosie started with a clear problem: there was no Australian baby brand that did it all well. Gentle skincare for newborns, OEKO-TEX certified muslin wraps, a digital tool for introducing first solids, and a meal planner that actually worked for the whole family — not just the toddler. The challenge wasn't the product vision. It was building four distinct digital products across two platforms that felt like one cohesive brand, with sustainable revenue from both physical and digital sales.

The Shopify store needed to sell physical products to Australian parents. The PWA — a toddler and family meal planner — needed to acquire subscribers at $7.99/month or $79.99/year, retain them through genuine recipe value, and keep improving month after month.

What we built

The Shopify store was built around a clear brand identity — warm, gentle, trust-led — with product pages written for Australian parents navigating baby products for the first time. Copy leads with ingredient safety, Australian provenance, and honest parent-to-parent language rather than clinical claims.

The meal planner PWA is the more complex build. It runs on Supabase with a full subscription tier (10-day free trial, then $7.99/month or $79.99/year), 450+ recipes across breakfast, lunch, dinner, snacks, and treats, monthly rotating meal plans across a two-year library, allergen filters, mood-based recipe discovery, and a community challenges and badges system. The app ships new features continuously based on subscriber feedback.

We also built the First Solids Planner as a separate credit-based product — ASCIA-aligned allergen introduction for babies aged 4–6 months — and the Harry & Rosie Sleep Companion, a free downloadable guide used for lead generation and trust-building.

The result

Harry & Rosie now operates four distinct digital products under one cohesive brand. The meal planner subscription is live and converting, with ongoing feature development keeping subscribers engaged month after month. This is an active engagement — we continue to build new features, improve performance, and expand the recipe library as the brand grows.